Meow Mix: Tasty Layers

With a new product as innovative as Tasty Layers hitting the booming cat food market, we were tasked to visualize the unique and complex experience of flavor and texture that Tasty Layers offers its feline demographic. To accomplish that, we delve into what this new flavor experience could feel like to our cat consumer— enter: a flavor-filled EDM cat rave, nesting perfectly amongst Meow Mix's existing MeowRemix campaign, launching Tasty Layers and our new, world-renowned feline DJ Housekäat into the limelight and filling food bowls across the globe.

Early “Product Demo” Storyboards:

TV Spot Production Inspo Boards: