Delta Air Lines: Social
Design and Art Director monthly social content and digital campaigns for Delta Air Lines.
Delta Air Lines: Social Monthly Content
Part of the Delta Monthly Content team where we concept, art direct, shoot/film/edit, animate, and design content and copy for Delta Air Lines’ Facebook, Instagram and Twitter channels.
Instagram Social Content
Conduct Delta Air Lines feed curation, which consists of sourcing user-generated content that meet our strict content guidelines of humanity-focused travel moments and high-quality photography, while always walking the delicate balance of catering to our “travel inspo” audience and “AV Geek” audience.
Photography sourced via Instagram, Pixlee, and Delta’s content library.
Instagram Stories: AR Filter
When the “Which _____ are you?” Instagram filters hit their peak, we saw an opportunity to jump in and join the conversation. Our “My 2020 Destination” filter made an immediate impact, with everything from employees joining in, to customers tagging their friends “Guess where we’re going next!” Within the first week alone, the filter garnered over 1.1 million impressions and 167,000 captures.
This impromptu project consisted of learning Facebook’s Spark AR Studio overnight, and partnering with our resident 3D animator to bring it to life in a premium way that would be reflective of Delta’s brand.
