Barbie: Disney Princess Partnership

Concepted, designed, animated, and led creative direction and copy oversight for social-forward content across various divisions of Mattel, primarily their Disney Princess division. Content focused on highlighting lifestyle ‘child at play’ moments, while routinely juggling strict brand guidelines across multiple partnership brands to ensure brand integrity is upheld across the board to their highest standards. Objective was to drive brand affinity by leaning into key branding moments, while amplifying existing assets and creative to create unique, social-forward content pieces across multiple product markets.