Meow Mix: ReMix Social

Meow Mix, a brand most known by it’s iconic jingle, boldly asked the question— What if we expanded our jingle to other genres? Showcasing the idea that cats don’t all sing the same tune, but they certainly all still ask for Meow Mix by name. Combining an iconic tagline, new jingles, and irresistible taste, a star was born: enter, Meow ReMix— A campaign deeply celebrating the brand that cats still ask for by name while introducing our own genre-specific feline artist roster, with different taste all unified by the love of Meow Mix cat food. Everything from electronic music, to heavy metal, to country, there’s a taste sure to delight whatever flavor your cat likes most.

Living across a number of channels including (but not limited to) TV, digital video, streaming audio, website, email, and paid and organic social channels including Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube. With a focus on audio, we created dynamic innovative content for Spotify, Pandora and Amazon Music, including sponsored playlists and voice assistant content.

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Led, art directed, designed, animated, edited, and executed creative across all social touch-points for Meow Mix’s award-winning social content, expanding upon existing campaigns while consistently innovating and refreshing all the juicy drama a musical roster of feline talent inevitably brings with it.