Dunkin’: EspressYourself Campaign

The best part of being at home is being able to indulge in all of your favorite things, unapologetically— whether it’s singing into a hair brush pretending you’re performing at Carnegie Hall, or making a weird food concoction you wouldn’t dare tell your friends about. You want to add 800 marshmallows to your coffee? The world is yours.

To build excitement around the new Dunkin’ Espresso product launch, I conceptualized, designed, and helped write copy for TV, Pre-Rolls and Social Content.

Early Concept Frames:

Sample Production Stills: